Pay Per Click As A Marketing Tool Posted By :
When advertisers on blogs, content websites, advertising networks and search engines, pay only when their advertisements are actually clicked on, such a model of advertising is known as pay per click (PPC).
The advertisements that appear on search engines are often placed above or next to the organic search results and are called sponsored links. The advertisements are displayed when a users choice of keywords matches those submitted by an advertiser. The keywords are bid…
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